He is Alec Brownstein, a senior copywriter at the Creative Advertising Shop Young & Rubicam (Y & R) of New York. At that time Alec was bored with his job and wanted another job.
When googling the name of her favorite creative director, Alec realizes that there is no inherent sponsored links on their names. Then he took the initiative to buy their names through Google's AdWords service.
Through AdWords, someone can put their ads on a particular keyword. The ads will appear when a keyword is searched.
In the auction system in Google Adwords, Alec seems to be the only person who bid the fifth name keyword creative director whom he admired. As a result, he can get top search spot at a cost of only 15 cents per click.
Then, every time someone searches for one of the names creative director, there will be a message that appears Google's page: "Hey, [name of creative director]: Googling yourself is fun. Employs I also enjoyable. Simply click the link to my website, alecbrownstein.com ".
After several months, Alec received a call from the four names that he bought the creative director. In total, he only with U.S. $ 6 or around Rp. 55 000 to get two job offers at once: that of Scott and Ian Virtrone Reinchenthal at Y & R New York.
The result of his creativity did not stop there. Men aged 28 years also received the award in the category of self-promotion in a two-event advertising, The One Show and the Clios.
"Do not be afraid to put yourself out there in interesting ways. They will not hire people who do not fit. So, if you are able to show," said Alec.
0 comments:
Post a Comment